The global market is a dynamic and ever-changing environment that provides many opportunities for international business development. Rapid advances in technology, open borders and increased international trade create an enabling environment for companies wishing to expand their presence beyond national markets.
One of the key trends in the global market is the increase in international trade. Companies are looking to find new markets for their products and services to expand their customer base and increase their revenue. This includes both the export of goods and services and the attraction of foreign investment.